Relying on an existing relationship, the Gaineses picked their close ally at HGTV during the run o f Fixer Upper, then-HGTV President Allison Page, to head the joint venture as president.Ĭhip and Joanna Gaines have enjoyed a special status at Discovery ever since, with their executive Page reporting directly to Zaslav. “We’ve got this bromance going on, David and I,” Chip Gaines said at the 2019 Discovery upfront soon after the joint venture was announced. (The Magnolia content currently streams on Discovery+.) It was a delicate situation, balancing an accomplished, star executive in Finch and superstar talent in the Gaines.Ī straight return for the duo to HGTV was pretty much out of the question, but Zaslav found a way, elevating Finch to Chief Lifestyle Brands Officer of the combined Discovery-Scripps company and orchestrating a media joint venture between Discovery and the Gaines duo for Magnolia Network, a linear cable network to replace the DIY channel, and a digital brand for a subscription streaming service. Zaslav traveled to the Gaines’ home in Waco, TX, where the couple’s sprawling lifestyle empire is based, to woo them back. ![]() As he learned that Fixer Upper, the biggest hit in the portfolio of networks he was buying, was coming to an end, “It sucked all the air out of my lungs,” he told the WSJ in 2018. Warner Bros Discovery Leadership Structure Is Set: Bigger Roles For JB Perrette, Kathleen Finch, Bruce CampbellĪt the time, the Gaineses didn’t have a relationship with Discovery CEO David Zaslav but they soon developed one. Finch ran HGTV when Fixer Upper started and was overseeing the channel at the time of the Gaines’ exit in her role as Chief Programming, Content & Brand Officer for the Scripps networks. The duo’s strained relationship with Kathleen Finch was widely believed to have played a major part in their decision not to renew their HGTV contracts. ![]() ![]() Christina Hall's 'Christina On the Coast' Gets Tennessee-Set Spinoff Series On HGTV Following 'Flip Or Flop' End
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